Time is running out to enter the PRWeek Purpose Awards EMEA 2025, the awards scheme from PRWeek, Campaign and Third Sector with the reduced-cost early bird entry deadline closing on Thursday, 6 February.

The Purpose Awards EMEA recognise campaigns that use creative ideas successfully to further positive causes, and acknowledge the organisations behind them. The awards are open to agencies, brands, public sector bodies, charities and NGOs throughout EMEA.

This year, there is a new category under the Specialist section – the Long-Term Commitment category. 

Jo Carr, co-founder and chief client officer at Hope&Glory PR, and Sachini Imbuldeniya, co-founder and chief executive at the House of Oddities, will co-chair the jury together for this year’s Purpose Awards.

Other confirmed judges include: 

• Aalia Walker, marketing consultant, British Asian Trust
• Bryn Attewell, executive creative director, Good Agency
• Candice Christian, head of consumer communications, Sainsbury’s
• Carol Chan, founder and managing director, Comms8
• Celia Venables, head of media relations, Pregnant Then Screwed
• Charles Lawley, director of communications and advocacy Action For Humanity
• Claire Quansah, founder, Quansah Consulting
• Ed Fletcher, co-managing director, Shape History
• Jake Wrigley, global head of client success, WeAre8
• Jason Hesse, head of corporate brand, Channel 4
• Louise Seston, head of marketing, Boots
• Lucy Mantella, principal corporate advisor, CAF
• Mali Okoi-Obuli, founder/EP, OurHouse Agency
• Marsha Jackson, project director, Conscious Advertising Network
• Mirjam Peternek McCartney, founder and chief executive, Lemongrass
• Molly Rajanathan, agency partner, Meta
• Ndubuisi Uchea, chief executive, Word On The Curb
• Nicole Yost, director of communications and corporate affairs, British Heart Foundation
• Pearl Saadi, corporate communications director, Guy’s & St Thomas’ Foundation
• Poppy Mason-Watts, chief growth & impact officer, WaterBear
• Selina Donald, director of sustainability, The Bulb
• Sheeraz Gulsher, co-founder, People Like Us and Braver
• Shirin Majid, executive creative director, Everything You See Here
• Simon Feldman, ESG communications lead, Virgin Media O2
• Svetlana Sanbe, PR leader Europe, Gensler
• Vanessa Sawyer, chief GSD, WeRepresent
• Victoria Oakes, National transformation partnerships, Microsoft

The reduced-cost early bird entry deadline is Thursday 6 February 2025. The awards lunch will take place on 6 June at a new venue for 2025: The Biltmore Mayfair in London. 

To enter this year’s Purpose Awards EMEA 2025, click here. 

 

List of categories
 

Brand Led

Best Advocacy Campaign

Best Environmental Cause Campaign

Best Equality and Inclusion Cause Campaign

Best Fundraising Campaign

Best Health Cause Campaign

Best Public Awareness Cause Campaign

Charity/NGO

Best Advocacy Campaign

Best Environmental Cause Campaign

Best Equality and Inclusion Cause Campaign

Best Fundraising Campaign

Best Health Cause Campaign

Best Public Awareness Cause Campaign

Collaboration

Best Advocacy Campaign

Best Environmental Cause Campaign

Best Equality and Inclusion Cause Campaign

Best Fundraising Campaign

Best Health Cause Campaign

Best Public Awareness Cause Campaign

Public Sector

Best Advocacy Campaign

Best Environmental Cause Campaign

Best Equality and Inclusion Cause Campaign

Best Fundraising Campaign

Best Health Cause Campaign

Best Public Awareness Cause Campaign

Specialist

Best Proof of Authenticity

Best Use of Celebrity and/or Influencers

Best Use of Creativity

Best Use of Social

Best Use of Technology

Long-Term Commitment

Company/Individual

Agency of the Year

Brand of the Year

Leader of the Year