The National Holocaust Centre and Museum has changed its name to National Holocaust Museum to establish its status as the UK’s only museum wholly dedicated to the Holocaust, the charity has said.

The Nottinghamshire-based charity was founded in 1995 by the Smiths, a Christian family looking to befriend Jewish survivors of the Holocaust living in the UK.

The National Holocaust Museum runs touring exhibitions and school programmes around the country.

The museum provides opportunities for the public to learn about the Holocaust and contemporary acts of justice.

The charity has changed its logo to a white rose because more than 1,200 can be found in the museum’s memorial gardens.

“Each [rose] tells a story of love, loss and resilience,” the charity said.

“For 30 years, we have lovingly tended these roses, watching them bloom each summer.

“It seems a fitting metaphor of renewal, of the rebirth of hope and of the need to keep cultivating it.”

The Smiths hoped to make the museum a remarkable place of peace and healing for Holocaust survivors, the charity said.

“They hoped schoolchildren would come and learn from them,” the charity said.

“They hoped this place of learning would blossom into a museum, with exhibitions and events for the general public to come and see too.”

The white rose symbolises the beauty of the museum and the perennial need to cultivate and protect it, the charity said.

The National Holocaust Museum did not respond to questions about the cost of the rebrand and its work with brand or design agencies.