The Queen’s Nursing Institute has changed its name to The Queen’s Institute of Community Nursing to better communicate its work and reflect its prominent role in community nursing, the charity has said.

It has also updated its logo to match the name change and completed a digital redrawing of its coat of arms.

The Queen’s Institute of Community Nursing said its new name would provide much-needed recognition of the unique contribution community nurses make to the wider health of the nation and to our communities.

The rebrand cost about £15,000, which includes an additional £2,000 spent on redrawing its coat of arms. The charity said it was very cost-conscious and there was very little wastage.

To change its name, the charity needed to change its royal charter, which requires approval from the Privy Council and the King.

The QICN first reviewed its existing charter, consulted stakeholders and drafted the proposed amendments.

The charity then submitted a formal petition to the Privy Council, which reviewed the request and recommended it for royal approval. This was granted last year.

The London design studio Howdy Partners worked with the charity to produce its new logo.

Crystal Oldman, chief executive of the charity, said: “Our new name, The Queen’s Institute of Community Nursing, more accurately reflects our mission and the vital role community nurses play in delivering high-quality patient care. 

“The rebranding initiative includes a refreshed – but still familiar – visual identity and an updated website which will serve as a central hub for resources, news, and professional development opportunities for nurses working in all settings and fields of practice in the community, including primary care and adult social care.

“In addition, there will be a further two exciting announcements about our services that support professional development in the coming weeks.”

GreenNet, a not-for-profit internet service provider, is working on an updated website for the charity.

“We remain dedicated to championing, developing and supporting nurses who work in the community and primary care to provide the best possible care to individuals and communities,” the charity said.

“We will continue to collaborate with our colleagues in other professional bodies and groups on standards and policy influence.”