The children’s rights and education charity AfriKids has rebranded, with its new look paying homage to its past while embracing its future, the charity said.

AfriKids works with communities in northern Ghana to tackle issues faced by the most marginalised communities.

The charity said its rebrand was rooted in the heritage, culture and vibrancy of its work in Ghana.

“The identity also incorporates the work of local artists and inspiration from the communities in northern Ghana where AfriKids work is based, from the shapes inspired by traditional art, colours from the local landscapes, and the use of circles, representing the power of communities coming together for children, like the women’s groups AfriKids supports who meet and dance in circles,” the charity said.

The charity declined to reveal the cost of the rebrand, which was carried out with the design agency Spencer du Bois.

Charlie Hay, chief executive of AfriKids UK, said it was important  for the charity’s rebrand to embody everything that was special about the organisation.

Hay said: “Over the past 20 years, AfriKids’ projects in northern Ghana, entirely designed and delivered by local people, have established us as a widely trusted brand in the region.

“Today we have traditional leaders writing to us to deliver behaviour change programmes in their communities, and the world's leading child rights agencies ask us to help deliver their work here.  

“We are deeply rooted in the communities we serve, our work is completely locally led, and it authentically reflects the energy, fun and positivity that we try to bring to our work every day.” 

David Pwalua, country director of AfriKids Ghana, said the rebrand resonated perfectly with the charity’s vision.

Pwalua said: “There is the need for us in this generation to shift the power. 

“This new brand resonates perfectly with our vision that makes local communities and project participants the focus of our work, for them to become active players in determining their future. 

“We believe that as we stick together and remain united, we will be able to achieve more, we will be able to take our activities to scale so that many more children across the length and breadth of Africa will benefit from our interventions and have an improved quality of life.”